A major canadian retailer with lots of CRM and 1st party data had a problem with continuing to improve its acquisition efforts. They had a very strong data and analytics group with robust tooling but were lacking additional depth and insights at the customer. They were having problems catering messaging to their customer base beyond retargeting and past purchase data. They were also looking for consumer data that would help drive new acquisition efforts.
The company decided that the unique access to location data as well as the other unique datasets available through the LOCUS Marketplace were precisely what they needed. They used LOCUS Query Lab (QL) and LOCUS Notebook to create insights at the store level, customer household level and regional level. They ingested the household data into their CRM for omnichannel activation and used the regional data to develop specific offering and messaging.
The company has added over 26 new criteria at the household level and created 12 always on regional reports using LOCUS data. The results showed an astounding 183% increase in engagements rates to their existing benchmarks and an overall conversion rate increase of 29% and 41% for existing and new acquisition respectively. LOCUS has become an integral part of the teams analytics, insights and activation strategies.