Consumers on the Go
While hyperlocal targeting may not be a new concept, doing it accurately, at scale and deriving valuable insights for campaigns has often fallen by the wayside in favour of broad categories with uniform radii. Atom comes with a categorized, global POI list that enables users to target the exact locations they want. Whether it is a global chain or all “mom&pop” coffee shops, combining custom polygon mapping and location by location reporting, Atom enables hyperlocal marketers to reach who they want, when they want, and derive the insights they need for campaign optimization or general business learnings.
Building, activating and reporting on profiles based on where people work, live and play enables marketers to reach consumers that match their target, in a scalable and effective manner. But doing this in a privacy-first and data driven manner has been hard to do - until now. This is why we are proud to introduce GeoCohorts. Utilizing our Atom DSP, GeoCohorts combine millions of different data points to aggregate profiles and propensities up to the postal code level, and then allows for media activation on those findings through those postal codes. With 100’s of pre-built GeoCohorts immediately available, customizing, activating and reporting on a cohort of users has never been easier, more privacy-centric or future-proofed for the changes happening in the ecosystem.
Audience Creation & Activation
Every Atom account comes with 100’s of pre-built audiences that can be activated immediately. Our Locus builder tool allows for customization of new GeoCohorts from EQ’s data and its numerous partnerships, as well as onboarding and joining of brand or agency 1st party data. Atom uses machine learning optimization designed with geography at its core, enabling the bidding to surface and focus on the audience subsets to reach your KPI.
With powerful insights and geospatial visualizations, GeoCohorts are designed to not only drive digital media effectiveness, but business insights as a whole, outside of programmatic media. Understanding not just who your message is resonating with, but also where, gives a comprehensive profile that enables marketers to plan and execute in a privacy-first, cookie-free manner.