A major global holding company had acquired 1st and 3rd party data sets but lacked a complete end to end solution. They needed a central hub that would enrich, track and provide detailed analytics to their internal teams as well as their clients. In addition, they required a mobile partner with quality location data at scale in order to fully monetize the value of their investments.
LOCUS was used to onboard all of their licensed 1st and 3rd party data and enrich various segments and profiles with the location based data from EQ’s marketplace. LOCUS Notebook and QL were used to create segments, both at a device and/or home location level, and generated pre and post campaign insights and reporting to drive deeper planning cycles. LOCUS builder was used to create segments for omnichannel activation.
LOCUS helped the company achieve 263% YoY revenue growth for their data assets. It also provided a central area that connected all of the different data sets from sales to planning, activation, reporting and analytics and modeling. LOCUS was able shift the paradigm from siloed planning and execution to holistic data driven executions. LOCUS has now been fully whitelabeled and is an integral part of day to day operational workflow.