Better Tools, Better Data, Better Insights

Mine valuable customer insights on demand using 1st, 2nd and 3rd Party Data.

LOCUS enables companies to harness the power of geospatial data to unlock insights that drive better decision making, products and action. Create reports, charts, data frames and models from end to end using LOCUS geospatial data platform and APIs. Your journey will start with 1st party data onboarding which is made easy and secure using Connection Hub. Then use powerful tools like LOCUS QL, our powerful geospatial SQL abstraction layer to mine insights across your data and thousands of data points made available through the marketplace. Take your analytics to the next level using LOCUS Notebook, your OnDemand python environment that enables subatomic level insights and capabilities across datasets.

LOCUS NotebookEQ Works has launched a Notebook product that enables Data Scientists and Analysts to explore, analyze and visualize customer first-party data and the extended EQ marketplace.

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LOCUS QLLOCUS Query Lab (QL) is a no-code SQL-driven data engine that enables people of all skill levels to explore, analyze and visualize customer first-party data.

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MapWhether analyzing macro trends or getting granular, the mapping functionality helps contextualize insights in relation to other geographic areas.

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Customer Value

  • Speed and ExcellenceLOCUS tool sets go end to end from data onboarding, enrichment, modeling, reporting and egress into the environments of your choice. The environments have been designed so that all levels of the organization can benefit and so analysis and activation of the data can be done without barriers.
  • 3rd Party Data Without ProcurementAccess the marketplace to layer on data from Census, Consumer Spending, Real Estate, Insurance and Location Visitation without having to acquire data sets one by one.
  • Security and AnonymityLeverage powerful datasets in combination with your own data without compromising sensitive data or privacy
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Let’s Find the Right
Approach for You

Take advantage of our proprietary platforms and in-house experts for a seamless, end-to-end solution that includes audience creation, creative development, and campaign execution, or push our powerful audience segments to other leading ad platforms.

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GeoSpatial Cohorts Enable Equal or Better Efficacy Than 1-to-1 Targeting

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Trusted by some of the world’s largest brands

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