Policy updated January 4th, 2017
Our commitment to privacy
EQ Works [“EQ”] understands that protecting the privacy and confidentiality of your information is important to you.
Our privacy code as outlined below governs the collection, use, and disclosure of your information and explains what information may be collected from you and how it is used. It also explains how you can have your questions addressed or express concerns about any privacy related issues, as well as provides opt-out procedures.
What information does EQ collect?
EQ does not collect nor distribute any personally identifying information, including but not limited to: names, email and postal addresses, or phone numbers.
All information collected and shared with advertisers and third parties is in aggregate, allowing us to provide advertisers and publishers with percentages that signify trends, without compiling or passing along any personally identifiable information.
How does EQ collect this information?
Like most standard advertising protocols, EQ uses log files to store and segment information. This includes internet protocol (IP) addresses, browser types, geographical co-ordinates, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use.
Our cookies are set to expire after two years after the last visit. It is possible to turn cookies off in your web browser preferences. Please be aware that disabling cookies may result in a diminished browsing experience.
Site tags, pixels, or web beacons are transparent pixels that load when a user visits a webpage or views a digital advertisement, and allows the web publisher to understand how a visitor interacts with the page or advertisement.
Statistical IDs are used as an alternative to cookies to identify an individual browser or device and are used for analytics and reporting purposes. Any connection to a distinct device becomes obsolete relatively quickly, usually within 30 days.
Mobile operating systems (e.g. iOS and Android) provide advertising identifiers for individual mobile devices. These are called IDFA (Identifiers for Advertisers) on iOS and GAID (Google Advertising ID) on Android and are used to allow for digital advertising across mobile applications. Settings are managed by your individual mobile device’s iOS.
Mobile location data
Your applications may collect and utilize your location information to improve your usage experience and provide services. You can use your individual mobile application and/or your device settings to control the provision of location-based data to the apps that you use.
Data is retained for a maximum period of 24 months, after which time expired logs are deleted or achieved in an encrypted state in cold storage.
How to opt out of interest-based advertising:
EQ Works is committed to maintaining our high standards and commitment to privacy. Users are able to opt out of any tracking at any time through opt out procedures as outlined below. Please be aware that opting out of interest-based advertising does not mean you will no longer see advertising online, simply that the advertisements you are served may not be relevant.
You can click here to opt out of interest-based advertising on your browser. As mentioned above, this does not mean that you will no longer see advertising online, simply that advertisements you are served may not be relevant.
You can clear any stored preferences on your browser by clearing your cookies. To do so, visit your browser settings to clear your browsing data, and toggle the option to clear cookies and other website data.
Opting out on your mobile device
This setting can usually be found in your individual device’s privacy settings. Instructions for the updated iOS and Android operating systems are provided below.
Apple iOS 11.2.1
Visit your Settings, and scroll down to Privacy, Click Privacy and navigate to the bottom. Click Advertising and toggle Limit Ad Tracking to opt out of receiving ads targeted to your interests.
Android 7.1.2 Nougat
Visit your Settings, and click on Google. Scroll down to Ads, located just below the Services heading. Toggle Opt out of Ads Personalization to instruct applications not to use your advertising ID to build profiles or show you personalized ads.