Toronto, ON: March 15, 2018 – EQ Inc. (TSXV: EQ) (“EQ Works” or the “Company”), North America’s leader in Location Behaviour data and intelligence, is pleased to announce a new $5.4 Million partnership with a leading Canadian appliance brand (the “Brand”).
With the goal of increasing sales and establishing true brand penetration, this contract will last a minimum of three years and provide a significant competitive advantage. Leveraging EQ’s proprietary Location Behaviour data and insights will empower the Brand to target in-market customer segments and influence purchase decisions, whereas historically brand loyalty has been non-existent and sales are driven mostly by discounted offerings.
Highly targeted audience segments will be comprised of new home buyers as well as in-market consumers based on home show attendance, brand store and kitchen showroom visits, renovation centres, condominiums, and other specific location based indicators. “Identifying people early in the decision making process means that we can help guide and impact purchasing decisions better than ever before,” says the Brand’s national marketing agency.
“We are excited about this opportunity and very pleased about the great partnership we have developed. Collectively, we’ll be able to drive further brand penetration through innovative strategies for a client who is a true pioneer in the appliance industry,” says Tom Wainas, EQ Works General Manager.
This is the first of what, hopefully, will be an increasing number of new relationships for EQ during the year.” said Geoffrey Rotstein, EQ President and CEO. “This contract represents a significant step as we continue to build upon last year’s growth and success.”