RBC Credit card division was seeking assistance with on-page SEO in an effort to increase keyword ranking with leading search engines, and Google in particular. The credit card vertical is extremely competitive and RBC was neither in-step, or out ranking the other big banks on non-branded terms.
Multiple strategies for this campaign were employed to achieve an improved on-page SEO ranking. Keyword and On-page Analysis took place in order to determine high-value and high traffic relevant keywords, as well as including an in-depth information architecture audit for on-page content. EQ also executed an in-depth competitive link structure analysis to recognize key competitor link sources.