RBC Credit Card

rbc

5 Relevant Keywords increased to top 10 Search Results

RBC Credit Card

  • 15 Jan 2016
  • RBC Credit Card
  • AdWords, Search, SEO

Objectives

RBC Credit card division was seeking assistance with on-page SEO in an effort to increase keyword ranking with leading search engines, and Google in particular. The credit card vertical is extremely competitive and RBC was neither in-step, or out ranking the other big banks on non-branded terms.

Solution

Multiple strategies for this campaign were employed to achieve an improved on-page SEO ranking. Keyword and On-page Analysis took place in order to determine high-value and high traffic relevant keywords, as well as including an in-depth information architecture audit for on-page content. EQ also executed an in-depth competitive link structure analysis to recognize key competitor link sources.

Result

  • SEO rankings increased on 5 relevant keywords to within the top 10 search results
  • A first-page ranking was acquired on all top-priority keywords