Howie, Sacks & Henry LLP

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Lead Generation Campaign Results in 10-1 Return on their Digital Media Spend with EQ Works

Howie, Sacks & Henry LLP

  • 15 Apr 2016
  • Howie, Sacks & Henry LLP
  • Lead Generation, Programmatic Buying, SEM, SEO, Social Ads
  • Download Case Study

CAMPAIGN OBJECTIVES

  • Differentiate the firm in a highly competitive Personal Injury Lawyer environment with a new targeted online strategy
  • Generate leads and attract new clients
  • Increase brand awareness
  • Improve overall SEO results for certain key words in organic search

EQ WORKS SOLUTION

  • EQ worked with the law firm to create an online marketing strategy for mobile, display and search
  • EQ developed new targeting profiles by including specific demographic, geography and online behavior
  • EQ created new messaging with banner ads, mobile ads and specific landing pages

CAMPAIGN RESULTS

  • 500% increase in quality online leads which has led directly to an increase in revenue measured directly from incremental fillings in new files generated
  • 200% increase in web conversion rate
  • 10-1 return on digital media spend

“EQ Works has been a great partner assisting us generate leads through social and search engine optimization channels. Not only do we appear on the first page for relevant keyword searches, but we have been able to turn that investment into direct sales.It has been a successful relationship with EQ.”
Pamela Foster, Director of Marketing & Business Development – Howie, Sacks & Henry LLP