Haier

haier

Generated over 27,000 Facebook likes

Haier

  • 12 Jan 2016
  • Haier
  • Consumer Products, Facebook, Social

Objectives

Haier is a global company that manufactures affordable and dependable appliances developed by world leading engineers and industrial designers. Haier was looking to improve its online digital presence with these objectives:

  • Increase social followers – generate 15,000 Facebook likes
  • Increase conversion rates to reach a CPA of $1

Solution

EQ performed psychographic and demographic research. Messaging and imagery were developed to reach the desired target audience. Technology was used to test and optimize various creative and messages to determine the most effective combinations to ensure the objectives were met and that results exceeded the client’s expectations.

Result

  • Over 27,000 Facebook likes generated within 3 months
  • Campaign was optimized resulting in a 50% decrease in the final CPA