Let’s Get Real: Transparency in a Digital Landscape

This week, we are dedicating our blog post to a characteristic that EQ Works cherishes most, Transparency in Technology. Why is transparency so important to us? We live in a world where information is limitless and accessing this information can be done with the swipe of a touch screen. People around the world expect nothing less than this ‘need to…

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Everything You Need to Know About Influencer Marketing

Last week we talked all about immersive, non-disruptive advertising, the rise of sponsored content and the impact these approaches are making on future brand-consumer relationships. This week’s blog focuses on continuing the conversation. Let’s tackle a marketing approach that’s got everyone buzzing lately - Influencer Marketing. We’re talking about paid promotional posts via social sites like Instagram that can cost…

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Immersive Advertising and the Future of Digital Marketing

If there is anything us digital marketers know for certain, it is that tailored, engaging advertising tramples over most traditional advertising approaches. Gone are the days of yelling out your message to mass audiences. Today, it is all about reaching the right target with relevant content and memorable brand experiences. Half the battle, as we know, is actually reaching the…

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Social Security & What We Can Learn From Kim K’s Holdup

Sunday night, pack leader Kim Kardashian was held hostage and robbed at gunpoint during her stay in Paris. Kim K had the suite to herself at the Pourtalès Hotel while sisters Kourtney and Kendal were out partying with Kim’s bodyguard by their side. The robbers were said to have dressed up in police uniforms and upon arrival, forced the concierge…

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Who Really Won Monday’s Debate? EQ Elects a Brand Winner

Earlier this year, we discussed the thin line brands must walk when it came to expressing a political stance. For some, stating that you are for or against a certain presidential candidate could hurt your brand more than help it. Our CEO Geoff Rotstein, along with many other brand leaders, agree that it’s alright to pick a side – sometimes.…

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3 Lessons in Social: How to Avoid a Social Media Fail

Social Media can be frustrating, especially for brands. Although a great tool when used correctly, we understand the difficulty in trying to eliminate that invisible wall that's separating you from your audience. However, companies must remember one crucial element before tweeting their latest impulse…We live in a real-time digital world. Thanks to social platforms like Twitter and Facebook, a direct…

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The Live Streaming Boom + Our Top Picks

Today we’re discussing another content marketing trend to add to your brand’s growing list of things to catch-up on…live streaming. Proving incredibly popular amongst dozens of streaming applications, we’ve listed the top three apps your brand should be using. But before we jump into that, you may be wondering how your company can benefit from live streaming your next event.…

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It’s 2016. Why is diversity still a problem?

Have you ever viewed a spot, targeted toward you, only to notice that your own gender or ethnicity is not represented in the slightest? Unfortunately, ethnic misrepresentation and lack of diversity has been an ongoing issue brands and agencies face when creating campaigns. But the question is, “Still?”   Recently, ‘Stand up To Cancer UK’s’ most recent digital campaign partnered with…

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The Art of Virality

Client: Make this ad go viral You: #@?& What makes anything go viral? How can we funnel it down into one perfect concoction, the ultimate formula for virality, so that we can all make millions of dollars off some  Does virality even matter? Well, seeing as this sudden popularity can determine a 200% increase in your bottom line, we’d say, “Give…

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Hitting Gold with Gamification

If you’ve ever stopped to question why your obsession of reaching Gold Status at Starbucks is running you dry of cash, then perhaps you may have noticed the incredible influence the coffee giant’s reward program has on your daily spending.                     Gamification Theory is a strategy of incorporating game design elements into mundane…

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