Everything You Need to Know About Influencer Marketing

Last week we talked all about immersive, non-disruptive advertising, the rise of sponsored content and the impact these approaches are making on future brand-consumer relationships. This week’s blog focuses on continuing the conversation. Let’s tackle a marketing approach that’s got everyone buzzing lately - Influencer Marketing. We’re talking about paid promotional posts via social sites like Instagram that can cost…

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Immersive Advertising and the Future of Digital Marketing

If there is anything us digital marketers know for certain, it is that tailored, engaging advertising tramples over most traditional advertising approaches. Gone are the days of yelling out your message to mass audiences. Today, it is all about reaching the right target with relevant content and memorable brand experiences. Half the battle, as we know, is actually reaching the…

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Social Security & What We Can Learn From Kim K’s Holdup

Sunday night, pack leader Kim Kardashian was held hostage and robbed at gunpoint during her stay in Paris. Kim K had the suite to herself at the Pourtalès Hotel while sisters Kourtney and Kendal were out partying with Kim’s bodyguard by their side. The robbers were said to have dressed up in police uniforms and upon arrival, forced the concierge…

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