Who Really Won Monday’s Debate? EQ Elects a Brand Winner

Earlier this year, we discussed the thin line brands must walk when it came to expressing a political stance. For some, stating that you are for or against a certain presidential candidate could hurt your brand more than help it. Our CEO Geoff Rotstein, along with many other brand leaders, agree that it’s alright to pick a side – sometimes.…

Read More

3 Lessons in Social: How to Avoid a Social Media Fail

Social Media can be frustrating, especially for brands. Although a great tool when used correctly, we understand the difficulty in trying to eliminate that invisible wall that's separating you from your audience. However, companies must remember one crucial element before tweeting their latest impulse…We live in a real-time digital world. Thanks to social platforms like Twitter and Facebook, a direct…

Read More

The Live Streaming Boom + Our Top Picks

Today we’re discussing another content marketing trend to add to your brand’s growing list of things to catch-up on…live streaming. Proving incredibly popular amongst dozens of streaming applications, we’ve listed the top three apps your brand should be using. But before we jump into that, you may be wondering how your company can benefit from live streaming your next event.…

Read More

It’s 2016. Why is diversity still a problem?

Have you ever viewed a spot, targeted toward you, only to notice that your own gender or ethnicity is not represented in the slightest? Unfortunately, ethnic misrepresentation and lack of diversity has been an ongoing issue brands and agencies face when creating campaigns. But the question is, “Still?”   Recently, ‘Stand up To Cancer UK’s’ most recent digital campaign partnered with…

Read More