EQ Inc. Reports Second Quarter Results

TORONTO, ON (August 29, 2016) - EQ Inc. (TSXV: EQ) (“EQ Works”), a leader in audience targeting for mobile, social, video, and display advertising today announced its financial results for the second quarter ended June 30, 2016. Total revenue from operations for the quarter, which ended on June 30, 2016, was approximately $0.7 million, lower than the $1.0 million recorded…

Read More

The Art of Virality

Client: Make this ad go viral You: #@?& What makes anything go viral? How can we funnel it down into one perfect concoction, the ultimate formula for virality, so that we can all make millions of dollars off some  Does virality even matter? Well, seeing as this sudden popularity can determine a 200% increase in your bottom line, we’d say, “Give…

Read More

EQ Inc. Completes First Tranche of New Debt Financing and Extends the Maturity Dates on a Portion of Existing Debt

TORONTO, ON – August 18, 2016 -- EQ Inc. (TSXV: EQ) (the “Corporation”) announced today that, subject to final TSX Venture Exchange (“TSX-V”) approval, it has completed the first tranche of a debt financing, the terms of which were previously announced on June 22, 2016.  Pursuant to this first tranche closing, the Corporation issued $1,155,000 non-convertible secured promissory notes (the…

Read More

Hitting Gold with Gamification

If you’ve ever stopped to question why your obsession of reaching Gold Status at Starbucks is running you dry of cash, then perhaps you may have noticed the incredible influence the coffee giant’s reward program has on your daily spending.                     Gamification Theory is a strategy of incorporating game design elements into mundane…

Read More

The Lure of Snapchat & Why Your Brand Should Be on It

When you think of Snapchat you might automatically defer to face-swapping, doggy-eared selfies. However, there is more to Snapchat then some happen to give credit for. From sponsored filters to live events and brand Discover pages, Snapchat can truly offer a brand a social mobile platform worth much more than 10 seconds. Snapchat is today's most personal form of social…

Read More

Mastering Mobile Marketing

Mistakes are common when it comes to mobile marketing. Unfortunately, that is the nature of this fast-paced, quick-changing industry. Digital marketing has made incredible leaps which in turn, keeps marketers and advertisers constantly on their toes. However, one of the most considerable mistakes a company can make in today’s world is not including (or at least considering) a mobile component…

Read More