5 Reasons You’re Missing Out If You Aren’t Riding The Programmatic Train

Programmatic…that's just a fancy name for banner ads that pop up while you’re online shopping, right? Just…ads…popping?!                 Here's the secret about programmatic ad buying: almost nobody truly understands it. Even if you gathered the most seasoned group of digital marketing know-it-alls, each would have a slightly different definition of programmatic advertising. Fear no more. EQ's…

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CTRL+C = Plagiarism

Plagiarism [pley-juh-riz-uh m] The very mention of the word has, at one time or another, made every student wince. "Don't plagiarize," schoolteachers would harp. "You will get detention, be suspended,  and be flown from the flagpole as an example to other students." However, when school gets out and those very students step into work situations, particularly in the digital realm, the line between what is and isn't…

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JigglyPuff, Snorlax & Pikachu, oh my!

It’s being called the biggest brand boost for Nintendo in years. According to initial stats, it has opened up the floodgates for future augmented reality integrations, all while successfully increasing the brand’s market value by 12 billion dollars in the matter of weeks. We’re talking absolute Pokémania, people! via GIPHY Nintendo’s Pokémon Go has enabled augmented reality game-play for a…

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Living in a VR World

If you’ve ever played with a VR headset, you'd understand just how impressive virtual reality can be. At one moment you're riding the waves in Tahiti - then with the click of a button, you're transported into your favorite Netflix show, on the set of The Hunger Games, or escaping The First Order in the latest Star Wars movie. Virtual Reality…

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