Buzzfeed vs. Trump: Should brands take a political stance?

Last week, publishing and listicle giant, Buzzfeed, announced that it would not run Republican National Convention ads for presumptive nominee and Troll Doll impersonator, Donald Trump. In an email, Buzzfeed’s chief executive, Jonah Peretti, told employees, ““We certainly don’t like to turn away revenue that funds all the important work we do across the company. However, in some cases we…

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