EQ Inc. Announces 2014 Financial Results

EQ Inc. Announces 2014 Financial Results

TORONTO, ON (April 24, 2015) – EQ Inc. (TSXV: EQ) (“EQ Works”) a leader in audience targeting for mobile, social, video and display advertising today announced its financial results for the fiscal year ended December 31, 2014.  Total revenue from operations for the year was $4.9 million, a decrease from the $8.0 million recorded in the previous year. The adjusted EBITDA loss for the year was approximately $2.7 million, compared to a loss of $2.3 million for the previous year.

“Although 2014 was challenging in terms of our financial performance, the advancements in our audience targeting and data analytics platform have positioned us well for 2015. The number of campaigns executed in 2014 increased over the previous year and our focus on targeting resulted in the strong performance, increased satisfaction and higher retention rates with our clients than we’d seen in the past” said Geoffrey Rotstein, President and CEO.

The EQ proprietary platform is robust and can scale to handle exponentially more capacity than it experienced in 2014. By incorporating industry leading analytics on data, viewability and fraud detection and with an enhanced focus on mobile targeting and distribution, the Company believes it can now focus its 2015 efforts on additional sales and marketing channels.

Non-IFRS Financial Measures  

We measure the success of our strategies and performance based on Adjusted EBITDA, which is outlined and reconciled with net income (loss) in the section entitled “Reconciliation of Net Loss for the period to Adjusted EBITDA” in the MD&A. The Company defines Adjusted EBITDA as net income (loss) from operations before; (a) depreciation of property and equipment and amortization of domain properties and other intangible assets; (b) share-based payments, (c) restructuring, (d) impairment of goodwill and domain properties and other intangible assets, (e) Income tax expense and recovery, and (f) finance income and costs, net. Management uses Adjusted EBITDA as a measure of the Company’s operating performance because it provides information related to the Company’s ability to provide operating cash flows for working capital requirements, capital expenditures and potential acquisitions. The Company also believes that analysts and investors use Adjusted EBITDA as a supplemental measure to evaluate the overall operating performance of companies in its industry.

The non-IFRS financial measure is used in addition to and in conjunction with results presented in the Company’s  consolidated financial statements prepared in accordance with IFRS and should not be relied upon to the exclusion of IFRS financial measures. Management strongly encourages investors to review the Company’s consolidated financial statements in their entirety and to not rely on any single financial measure. Because non-IFRS financial measures are not standardized, it may not be possible to compare these financial measures with other companies’ non-IFRS financial measures having the same or similar names. In addition, the Company expects to continue to incur expenses similar to the non-IFRS adjustments described above, and exclusion of these items from the Company’s non-IFRS measures should not be construed as an inference that these costs are unusual, infrequent or non-recurring. 

The table below reconciles net loss from operations and Adjusted EBITDA for the periods presented:


 About EQ Works 

EQ Works (www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device.


Neither the TSX-V nor its Regulation Services Provider (as that term is defined in policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release.


Forward-Looking Statements

This news release may contain forward-looking statements that are based on management’s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. EQ Inc. is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.
EQ Inc.
1255 Bay Street, Suite 400| Toronto, Ontario |M5R 2A9
p: 416.597.8889 f: 416.597.2345

Click to view: Year End 2014 Financial Statements